The
modern epic story has become one of incredible visual and audible force, a
technology marvel. Look no further than the last Star Wars movie, “The Force
Awakens,” to see the perfected evolution of the ages-old tale.
“The
internal mechanics of myths may not have changed much over the years, but the
technology used to impart them certainly has,” writes The Economist in December.
The
Greeks told grand stories through the early epic poems of Homer and Hesiod from
the 7th century BC, roughly. Homer’s (Greek) Iliad and Odyssey and
Virgil’s (Roman) Aeneid are The Big
Three classics. As in many epic stories of the same form that preceded Homer
and Virgil and those that followed them, the hero makes a long journey, faces
and defeats adversaries, and returns home transformed by his experience. That’s
the basic three-part formula in the story line that’s been repeated for
millennia, I described in my first book, Threes.
“In
Homer’s day, legends were passed on in the form of dactylic hexameters: modern
myth-makers refer computer graphics, special effects, 3D projections, surround
sound and internet video distribution,” writes The Economist in its “Leaders” column describing The Disney Company’s
rise to the top tier of modern epic storytellers.
The
author says Disney starts with tropes, the first of three key elements in its
modern storytelling. Tropes are Disney properties that draw on “well-worn
devices of mythic structure to give their stories cultural resonance.”
Employing
the capacity of its recent acquisitions of Pixar, Marvel and Lucasfilm, Disney unleashes
its technology marvels with such force that Walt would surely turn a smile.
Finally Disney’s toys, merchandise and theme parks complete the triad of the modern
mythic story as business and cultural powerhouse.
Ultimately,
states The Economist, “these modern
myths are so compelling because they tap primordial human urges—for refuge,
redemption and harmony….Similarly, modern myth-making, reliant though it is on
new tools and techniques, is really just pushing the same old buttons in
stone-age brains. That is something Walt Disney understood instinctively—and that
the company he founded is now exploiting so proficiently.”