Storytelling

Have you ever wondered

• What the three little pigs, the three blind mice, Goldilocks and the three bears, the Three Musketeers, the three wise men and the Three Stooges have in common?

• Why the three-act structure is the dominant approach to screenwriting in Hollywood?

• Why three bullet points are more effective than two or four?

The Rule of Three works in stories due to the presence of the concise, memorable patterns that I mentioned above.  But even if that wasn’t the case, the number three has been used so widely throughout some of the most memorable works from our childhood, it’s likely that we are preconditioned to respond favorably to elements grouped in threes.

From Brian Clark, How to Use the “Rule of Three” to
Create Engaging Content at copyblogger.com/rule-of-three/